HubSpot to Cut About 660 Jobs in AI Reorganisation
The software company is cutting roughly 7% of its workforce as it reorganises around artificial intelligence.
HubSpot is cutting about 660 roles, roughly 7% of its workforce, in an AI-driven reorganisation, according to CX Today. The October 2026 reductions are part of the software company’s broader effort to reshape work around AI.
The move comes as automation puts pressure on customer-service and other white-collar roles. Separate analysis from Revelio Labs found global call-centre employment was 5.3% below its December 2023 peak by October 2026, although it attributed the decline to several factors, including slower hiring.
For employers: treat AI-related role reductions as a work-design and legal process, not simply a headcount target. Document which duties the technology removes or changes, consult affected employees before deciding, test reasonable redeployment options, and confirm that any resulting termination is a genuine redundancy under the relevant law.
- HubSpot is cutting about 660 jobs.
- The reduction represents roughly 7% of its workforce.
- The cuts are linked to an AI-driven reorganisation.
- The announcement comes amid broader contraction in AI-exposed customer-service work.
For employers: Map the duties AI will remove or alter, consult before deciding redundancies, assess redeployment into remaining or newly created work, and ensure any termination meets genuine-redundancy requirements in the relevant jurisdiction.
Sources: HubSpot cuts 660 jobs as AI strategy reshapes business · After a decade of growth, global call center employment is shrinking
General information for employers, not legal advice. Reporting summarised from the linked sources; confirm details with the primary source.